Canada's first curated retail collective dedicated to female-founded pet brands.
Become part of a carefully curated collection of brands discovered by pet parents every month.
Benni & Co. is a thoughtfully curated lifestyle boutique for dogs and the humans who love them, a place to discover, not just shop. Every product is intentionally selected because it adds something special to our customers' lives. That's exactly why the Collective exists.
From thoughtful merchandising and founder storytelling to social media, pop-ups, and community events, every decision we make is designed to introduce your brand to new customers and create meaningful, lasting connections.
We don't simply stock products, we take the time to understand your brand, share your story, and create opportunities for customers to discover the people behind the products they love.
Because when your brand grows, our community grows too.
Designed to help your products get noticed.
Helping customers discover the people and passion behind your brand.
Become part of a thoughtfully curated shopping destination customers trust.
Build meaningful relationships with customers, founders, and like-minded businesses.
Retail insight, encouragement, and collaboration from someone building alongside you.
No commissions. Ever.
Benni & Co. was never meant to be just another pet store.
From day one, our vision has been to create Canada's destination for discovering exceptional pet brands, a thoughtfully curated lifestyle boutique where customers come to find something new, connect with the stories behind the products, and support independent businesses.
The Collective is a natural extension of that vision. We're bringing together a carefully curated community of brands that believe in quality, creativity, and collaboration, a place where founders support one another, customers discover something new, and independent brands grow alongside one another.
Because when one brand succeeds, our entire community becomes stronger.
Everything is intentionally designed to help your brand grow.
Whether you're launching your first retail partnership or looking to elevate an established brand, each membership is thoughtfully designed to help you reach more customers, build brand awareness, and grow alongside a community that genuinely wants to see you succeed.
At Benni & Co., pop-ups are more than a sales opportunity, they're a cornerstone of our community.
Throughout the year, we host thoughtfully curated events that bring together passionate pet parents, founders, and local businesses. They're an opportunity to step out from behind your brand, meet customers face-to-face, share your story, and create genuine connections with the people who support your business.
For many founders, these events become one of the most rewarding parts of being in the Collective, turning first-time shoppers into loyal customers.
Collective Plus members receive one complimentary brand pop-up each year ($175 value).
Tell us about your brand.
We carefully curate every brand.
Prepare for launch with onboarding support.
Your products join the Collective.
Track sales and grow with our community.
Located in the heart of Kitsilano, one of Vancouver's most vibrant shopping and beach communities, Benni & Co. attracts locals, tourists, and pet parents who intentionally seek out unique shops and thoughtfully curated products.
From neighbourhood regulars to visitors exploring West 4th Avenue and Kits Beach, our customers come to discover something new and support independent businesses. Backed by a growing community of more than 11,000 followers, Benni & Co. has become a trusted destination for discovering exceptional pet brands.
If you're passionate about what you create and believe your products belong inside Benni & Co., we'd love to learn more. Apply today to be considered for our inaugural collection launching August 1.
Apply to the Benni & Co. Collective