Everything founders ask before applying to the Collective.
We accept applications from female-founded pet brands that align with the Benni & Co. aesthetic and values.
No. We keep the Collective highly curated to protect the customer experience.
Marketplace inventory remains owned by each participating brand.
Yes. You keep 100% of every sale. Your membership covers retail space, merchandising, and marketing, with no commissions or revenue-sharing.
You keep your full price. A small marketplace fee is added on top for the customer at checkout, not deducted from your sale. A $10 product is priced at $11.50 for the customer; you still receive $10.
Yes. Brands receive regular sales reporting, inventory updates, and restock notifications.
Yes. Members gain opportunities for social media features, events, and product launches, varying by membership level.
Yes. Members can participate in pop-ups and events throughout the year.