Everything founders ask before applying to the Collective.
We accept applications from emerging Canadian pet brands that align with the Benni & Co. aesthetic and values, with priority given to women-owned and female-founded businesses.
You should receive a confirmation email shortly after applying. If it hasn't arrived within a day, check your spam folder first, then email us at info@benniandco.com with your brand name. Occasionally an application doesn't reach us, and we would rather hear from you twice than miss you entirely. We review applications on an ongoing basis and follow up either way.
No. We keep the Collective highly curated to protect the customer experience.
The Collective is a membership program for independent pet brands. Your products are featured in our Kitsilano store in Vancouver, and promoted to our online community of more than 11,000 pet parents. You pay a flat monthly membership, starting at $225, and there is no commission taken from your sales. You own your inventory throughout, you keep 100% of your product price, and you're paid monthly for everything that sold the month before.
Marketplace inventory remains owned by each participating brand.
Yes. You keep 100% of every sale. Your membership covers retail space, merchandising, and marketing, with no commissions or revenue-sharing.
You keep your full price. A small marketplace fee is added on top for the customer at checkout, not deducted from your sale. A $10 product is priced at $11.50 for the customer; you still receive $10.
No. There is no cap on how many of your products we can carry at any tier, and no SKU limit on what you submit. We select from your full collection based on what we believe will sell in our store. What changes with each tier is how prominently and how often your brand is featured: priority placement in high-visibility spots, inclusion in seasonal displays and campaigns, how frequently your story reaches our community, and your access to pop-ups and events.
Yes. Brands receive regular sales reporting, inventory updates, and restock notifications.
Yes. Members gain opportunities for social media features, events, and product launches, varying by membership level.
Yes. Members can participate in pop-ups and events throughout the year.