Our Selection Process
What we look for.
We're intentionally curated. When reviewing applications, we consider:
- Female-founded businesses Priority
- Canadian-designed brands
- Product quality and craftsmanship
- Strong visual branding and packaging
- Alignment with the Benni & Co. customer
- A compelling founder story
- Category balance within the Collective
- A genuine desire to grow through collaboration and community
Not every application will be accepted, and that's intentional. Our goal isn't to become the largest marketplace. It's to build Canada's most thoughtfully curated collective of independent pet brands.